We collect information that you voluntarily provide as well as information automatically collected when you interact with our Services.

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1.1 Information You Provide to Us

This includes, but is not limited to:

• Personal identification: name, email address, phone number, date of birth, mailing address

• Registration & race information: emergency contact details, gender, t-shirt size, hat size, gym affiliation, age group

• Account information: username, password

• Payment information: billing address, payment method (processed by third-party processors; we do not store full payment card details)

• Event photography and media: photos, videos, or other images captured during an Absolute Mountain event

• Communications: inquiries, customer support messages, surveys, feedback, or contest submissions

All personal information you provide must be true, accurate, and up-to-date.

1.2 Information Automatically Collected

When you visit our website or interact with our platforms, we automatically collect certain data, such as:

• IP address

• Browser type, device type, operating system

• Language preferences

• Referring URLs, pages viewed, time spent on pages

• Approximate location (based on IP address)

• Log and usage data, including crash logs and diagnostic data

This data helps us maintain security, improve user experience, and operate our Services effectively.

1.3 Cookies & Similar Technologies

We use:

• Essential cookies (required for the site to function)

• Analytics cookies (Google Analytics or similar tools)

• Marketing/advertising cookies (Google Ads, Meta/Facebook, Instagram, TikTok, etc.)

• Social media pixels (Meta Pixel, TikTok Pixel, and others)

Where legally required, we request consent before placing non-essential cookies. You may adjust your cookie settings through your browser or our cookie banner (if displayed in your region).

We use your information for legitimate business purposes, including:

• To operate and deliver our race events (registration, ticketing, check-in, timing, scoring, leaderboard display)

• To manage accounts and provide customer support

• To process payments 

• To send important event communications, including schedules, weather updates, race instructions, and result notifications

• To send marketing, promotional communications, and newsletters (based on your preferences)

• To improve our website and Services through analytics, testing, and optimization

• To ensure the safety and security of our systems and events

• To comply with laws and regulations

We may also use de-identified or aggregated data for analytics, performance measurement, or operational improvements.

Because our experiences are athletic competitions, your participation may involve the collection and publication of race-related data.

3.1 Race Results & Leaderboards

Unless prohibited by law or unless you request removal, we may publicly display:

• Name

• Start number

• Age group / gender

• Gym or team affiliation

• Nationality

• Timing results

You may request removal from public results by contacting:
customerservice@absolutemountain.com

3.2 Event Photography & Media

By participating in an Absolute Mountain event, you acknowledge that:

• Event photographers and videographers may capture images and video of participants.

• Your image may appear in race recaps, promotional materials, website galleries, social media, and sponsor materials.

• When event photo packages are sold by a third-party photography vendor, that vendor processes personal data on our behalf.

Where legally required, we will rely on your consent before using identifiable images for marketing.

We do not sell personal information.
We only share information with:

4.1 Service Providers & Processors

We may share information with third parties that help us operate our Services, such as:

• Registration platforms

• Timing companies

• Nonprofit entities

• Payment processors (e.g., Stripe, Square, PayPal)

• Email & marketing platforms (e.g., ActiveCampaign, Mailchimp, Klaviyo)

• Analytics providers (e.g., Google Analytics)

• Advertising platforms (Meta, TikTok, Google Ads)

• Event photography partners

These vendors may process data in the U.S. or other countries.

4.2 Business Transfers

If Absolute Mountain LLC is involved in a merger, sale, financing, or acquisition, your data may be transferred as part of that transaction.

4.3 Legal Compliance

We may share information when required to:

• Comply with laws, regulations, court orders, or subpoenas

• Detect and prevent fraud

• Protect the rights, safety, or property of participants, staff, and Absolute Mountain LLC

Because Absolute Mountain participants may come from anywhere in the world and our service providers may operate globally, your information may be transferred to and processed in countries outside your home jurisdiction, including the United States.

Where legally required (such as under GDPR), we rely on appropriate safeguards such as:

• Standard Contractual Clauses (SCCs)

• Adequacy decisions

• Contractual protections with vendors

We retain personal information only as long as necessary to:

• Provide the Services

• Comply with legal obligations

• Resolve disputes

• Protect our rights

Public race results remain available unless you request removal.

Event photography may be retained based on agreements with photo vendors.

Our Services are not directed to individuals under 18.
We do not knowingly collect personal information from minors under 18 without parental consent.

If you believe we have collected information from a minor, contact us immediately.

Your rights depend on your jurisdiction, but may include:

8.1 U.S. Residents (Including California)

You may have the right to:

• Request access to the personal information we hold

• Request deletion of your information

• Request correction

• Opt out of certain data sharing or targeted advertising

• Be free from discrimination for exercising privacy rights

California residents may request disclosures under the CCPA/CPRA.

8.2 European Union / UK / GDPR Regions

If you are located in the EEA, UK, or similar jurisdictions, you may also have the following rights:

• Right of access

• Right to rectification

• Right to erasure

• Right to restrict processing

• Right to object

• Right to data portability

• Right to withdraw consent at any time

• Right to lodge a complaint with a supervisory authority

You may exercise these rights by contacting:
customerservice@absolutemountain.com

We implement administrative, technical, and physical safeguards to protect personal information.
However, no system can be guaranteed 100% secure.

We encourage you to protect your accounts with strong passwords and avoid sharing login information.

We do not currently respond to Do-Not-Track browser signals, as no consistent industry standard exists.
If this changes, we will update this policy.

We may update this Privacy Policy from time to time.
The “Last Updated” date will always reflect the most recent version.

Significant changes may also be communicated via email or website notice.

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, you may contact us at: